Discover what’s 🔥 hot: E-Commerce Trends Newsletter Nov 2018


Fall is upon us and the holiday season is right around the corner. This season is shaping up to be bigger than ever for us in e-commerce. So, time to put down your Pumpkin Spice Lattes and dive right into the latest edition of the newsletter.

US holiday e-commerce expected to reach $124B

Actual and Predicted Online Revenue

According to Adobe, holiday (November and December) e-commerce sales this year are  expected to rise 14.8% over last year to reach $124.1B. Nearly one dollar of every six spent on retail purchases will take place online. Amazon is even offering free shipping on all orders beginning November 5!

Cyber Monday is slated to become the largest- and fastest-growing online shopping day of the year” rising 17.6% to $7.8B. To put things into perspective, Amazon’s Prime Day was estimated to rack up $3.4B this year, despite the website being down on the first few hours of the event.

Shopify adds Venmo as a checkout option

It is predicted that 46 percent of all orders this holiday season will happen on mobile, with e-commerce mobile traffic growing 19 percent year over year. And to minimize the friction, especially for its millennial buyers, Shopify is partnering with Venmo, the PayPal-owned mobile platform, to create a faster mobile checkout experience. Shopify merchants who already have PayPal Checkout will see the Venmo option appear automatically.

Shopify fraud protection and more

2017 saw more than a 30 percent increase in e-commerce fraud attacks compared to 2016. Large e-commerce businesses have systems in place to fight online fraud, but smaller sellers with their own storefronts don’t always have the same advantages. Shopify recently rolled out fraud protection to U.S. merchants to secure orders automatically. Fraud Protect charges a small fee for every protected order, and if a protected order does result in a chargeback due to fraud Shopify will automatically reimburse your costs, including fees.

2017 e-commerce attack rates heat map

Shopify’s first brick-and-mortar shop

Shopify is perhaps the only company at a >$1 billion revenue run rate to manage growth at a ~60% y/y pace. Extending an impressive run from the company whose scale hasn’t slowed down its growth, the commerce platform chose Los Angeles for its first physical location because it’s the most Shopify merchant-dense city.

Social Commerce: The Little Red Book of China

Fusing social media with e-commerce has been around since 2012 but no company has really managed to make it work in the western world. China seems to be leading the way with platforms like Pinduoduo, as shared in the previous newsletter.

Xiaohongshu Little Red Book


Another newfound titan of social commerce is Xiaohongshu (小红书), whose name means “Little Red Book”. It is an e-commerce platform for luxury goods from overseas – primarily fashion and beauty products, with more than 100 million users and a valuation of $3B. It has built a highly-engaged community of savvy users who research and review their products extensively on the app. Due to the app’s high engagement, as well as its direct link to e-commerce, influencers on Xiaohongshu have even more clout than they do on other social platforms.

Amazon is now more profitable than Walmart

Amazon’s third-quarter operating margin of 5.9% (up from roughly breakeven a year ago) is now greater than Walmart’s. Surprised? With a higher percentage of third-party sales happening over a more fixed network, Amazon is reaping the operating leverage inherent in its business model. The hike in Prime’s annual price tag from $99 to $119 back in February and the growth in online advertising business also helped
New online store for small businesses
Amazon launched Storefronts, which highlights deals from more than 20,000 small businesses across the U.S.

Facebook Marketplace turns two

Facebook Marketplace was introduced in 2016 as a place for people to buy and sell within their local communities. Two years later, more than one in three people on Facebook in the US use Marketplace every month. Vehicles is one of the most popular categories for Marketplace globally, alongside furniture and electronics. Facebook is also introducing new features that use AI for price range suggestions and auto-categorization

AI for price range suggestions and auto-categorization

Don’t forget to check out our Shopify apps on the app store. Please tell us what you think. We’d love to hear from you.

Samir Raiyani

155 Bovet Road Ste 302, San Mateo, CA 94402




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