Zappos is the best-known online footwear retailer in the US, but it’s not the only one. Most major footwear sellers are online, some exclusively so. US footwear currently exceed $80B annually, and a third of
Facebook Lookalike Audiences are Great… Lookalike audiences are by far the best audience targeting method for Facebook ads. Facebook provides lookalike audiences based on your existing customers, website visitors, etc. Lookalike audiences perform extremely well.
Choosing the right target audience is the key to boost the ad campaign’s performance. You can target users based on virtually anything – their demographics, income, interests, behaviors, etc. for any geography on Facebook. Tips